New Life Saving Babygro – Stop Your First Aid Fears!

An exclusive babygrow designed to help teach parents how to give first aid to their baby is being launched by leading first aid charity St John Ambulance, together with Tesco. The new babygrow will teach baby CPR, after 74%* of parents said that their baby not breathing is the first aid emergency they fear most.
Since only 1 in 4* mums and dads know what to do in this situation, parents are being urged to pick up the free, limited edition babygrow for three to six-month-olds in selected Tesco stores** on Thursday 13 October, with a suggested donation going to St John Ambulance. Parents can visit Tesco Baby Club*** for more information.

The Design

The colourful garment features a helpful reminder from nursery rhyme favourite, Humpty Dumpty, of the five puffs and 30 pumps, followed by two puffs and 30 pumps parents need to give their baby should they stop breathing after they have called for an ambulance. Furthermore, there are clear instructions on the collar of the babygrow and on the tag to help parents remember what to do. The clever babygrow will strengthen parents’ first aid knowledge each time it’s worn, washed and handled.

Sue Killen, CEO of St John Ambulance, says: ‘Working with Tesco gives us a great opportunity to help spread the incredibly important lesson of baby CPR to millions of parents.

‘We hope the worst will never happen but the babygrow, and our online video, shows parents what to do in a very clear and simple way. Pick one up on the 13 October or keep an eye out for giveaways if you can’t make it instore.’

Michelle McEttrick, Group Brand Director, Tesco, says: ‘We’re delighted to be supporting St John Ambulance in bringing this lifesaving lesson to parents – a perfect example of Every Little Helps.’

Life saving campaign

This latest campaign by the charity is a follow up from the high profile Nursery Rhymes Inc. campaign, released in January 2016, seen by parents like Alex. The campaign involved a video aimed at making baby CPR easy to remember for parents through nursery rhyme stars and song.

About St John Ambulance

As the nation’s leading first aid charity, St John Ambulance believes that nobody should die because they needed first aid and didn’t get it. Every year thousands of people die in situations where first aid could have given them a chance to live. St John Ambulance teaches people first aid so that they can be the difference between a life lost and a life saved.

*research conducted by OnePoll on behalf of St John Ambulance of 2000 parents with 0-16 years olds in the UK, December 2015

**Participating stores can be found on Tesco’s store locator

This post is particularly close to my heart after I nearly lost my darling Alyssa when she almost choked to death. If it hadn’t been for my amazing mum I would have lost her. You can read all about that in “The Day She Almost Died!”