I am not, by most measures, a successful blogger.
My stats are on the lowish side. My blog makes me exactly 10% of f*** all. I’m not inundated with offers to review exciting products or go on holidays. I’m a very small fish in a very big pond of parent bloggers, just kind of swimming around in circles and bumping into everyone else.
Yet I consider my blog to be successful. Why? Because I’m writing exactly the kind of content I want to be writing.
I decided not to go down the paid reviews/sponsored posts route that many of my bloggy friends have taken. I don’t do giveaways or host advertising. It’s not only that my blog doesn’t make me any money, it’s that between commissioning a logo and going self-hosted, it’s actually cost me money, the bastard.
I have so much respect for the bloggers out there who turn their blog into a business and make it work, but I knew from the start that wasn’t going to be for me. I didn’t want to have to write about other people’s stuff. I wanted to write about MY stuff. I wanted to write about tantrums and feminism and weird children’s books. I wanted to write whenever it suited me without having to worry about deadlines. I wanted to be flippant and funny-ish and swear sometimes.
My blog had no business being a business.
So here I am, over a year down the line. My followers have grown VERY slowly but steadily. My writing has, I hope, gotten better. I’ve made loads of virtual mummy friends. I still love my little blog, with all its quirks and references to cheese.
I recently received a lovely compliment from The Mum Reviews, who said, “It’s probably because in her day job she’s an expert at writing stuff for the web, but everything about her blog makes me want to keep reading it.” That’s all I never wanted to do – get people to keep reading. If I’ve done that, then I’ve succeeded in my own small fish kind of way.
Katie writes over at The Squirmy Popple!