Something I get asked about ALOT is how I keep finding stuff to write about on the blog. How do I always have something to say and how do I stop it from just becoming waffling nonsense that isn’t actually good content at all but in fact is just a load of old tripe?! Well, I am not saying that I have good content, primarily because I wouldn’t be that presumptuous or have that much faith in myself, but other people have said it’s good and I assume by the number of visits I have to my site it cannot actually be all that bad. So, I thought I’d put together a little list of sorts, because who doesn’t love a good list, of tips and tricks I try and use in order to create good content for my blog. Hope it’s helpful…
As I said, I have been asked before for my blogging tips for creating posts for my site and honestly, I’d say there aren’t any tricks only good understanding that comes from experience of what works for your site and what doesn’t.
Of course first of all you’d need to think about what is relevant for your blog and niche. If you write a lifestyle blog it would be a bit pointless writing a post about children’s fashion. So my first tip is to know what your audience are looking for from you. Look at your analytics and see what posts do really well for you and what posts don’t really get much traffic and go from there. Knowing what people are looking for from you is the first step to bigger numbers.
Secondly and still looking at “Topics” is knowing where to look for inspiration as sometimes you will feel like you are drawing a complete blank and you will need to look elsewhere for help on this. For example, if you are writing a wedding blog, you might like to look in wedding magazines or create a little spider diagram about elements to do with weddings and see what you have and haven’t written about and go from there.
A lot of people will suggest using plugins to maximise your content and SEO appeal but can I tell you a secret? I have never used any of them. I don’t use Yoast, which is a popular one and never have. I write from the heart, proof read, adjust and publish. That’s it. Want to know something else? Google is one of my biggest referrers, so a top tip I do have is also to write what you feel, how you feel and for yourself as much as you can and then the rest will fall into place.
Accepting content is something that all bloggers will be offered at some point if they choose to monetise their blogs. You will have content creators and SEO’s emailing you asking if they can pay you to put a post they have written on your site. Now, there is nothing wrong with this at all and at times I have done this myself also but again I have some advice for you on this;
- Make sure you are being paid – remember THEY need YOU because you are the hosting site
- Ask for editing rights on the piece so that you are able to adjust the post if you want to
- Ask for the right to refuse publication in case you don’t like the post or it doesn’t fit on the blog once you have received it
- Agree the number of links you are willing to accept within the post and whether they will be follow or no follow links
- Agree collaboration disclosure
If you are accepting content on your site or are offered work for a content creation site why not check them out by googling them and see what other’s have said, it can reveal a lot. I have done this for a lot of people who have emailed me and I have to say it has definitely influenced whether I’d work with them or not. There are also always new companies coming on the scene like Content Mother who will soon be launching who we also have to try out and put our faith in as we were all new at one point
Good content is derived from good inspiration. Something I have found with my own writing, is that I can never ever write a post until I have the title right. I get an idea and then in my head, I play around with the words and associated words until a title jumps out at me. It is at this point that I know I can then write the post.
Another source of inspiration I have is current affairs and the news. I will look through Twitter day highlights, what is trending, then I’ll head over to Newspaper and News sites and see what people are talking about and see if I have an opinion on any of them and whether that opinion is something I want to share – we all know I love a good ranty post!
My final inspiration is my own life. If nothing monumental or in your opinion interesting is happening at the moment then look back and see what else you can write about. I am lucky that I have Alyssa as obviously experiences with her help me write the parenting blog section of my site though I do make sure that I don’t publish anything I wouldn’t want her reading in the future.
My final tip is to trust your own instinct. If you like it, if you’re happy with it then just hit that publish button and go for it. If you have any doubts about a post then look at it or get someone else to look at it and try and fix it. I find writing really therapeutic as it helps me get out my feelings and emotions but that doesn’t mean they should always be published. Sometimes it might just be for you. Now go and write great content and remember it’s your blog so you can say no!
*This is a collaborative post.